Startup Launchpad: From Idea to Execution (Online)

Designed for aspiring entrepreneurs, this course guides students through the process of turning innovative ideas into viable businesses. Covering ideation, market research, business modeling, branding, and pitching, students will work in teams to develop their own startup projects, culminating in a demo day presentation.

What You'll Learn

• Build a compelling pitch deck and hone your presentation skills to pitch your startup to potential investors.
• Develop and implement a marketing strategy that effectively promotes your product or service.
• Use tools like the Business Model Canvas to structure a sustainable business model for your startup.
• Understand your target market, defining your audience to ensure your product or service meets their needs.
• Learn how to analyze markets, understand competitors, and identify opportunities for your startup idea.

Final Project

By the end of this course, you will have transformed your startup or product idea into a comprehensive business plan. You will present your project at a demo day, pitching to a panel and simulating a real-world investment pitch environment.

Target Audience

This course is ideal for students interested in entrepreneurship and learning how to turn an idea into a business. No prior business experience is required, though a passion for innovation and problem-solving will enhance the experience.

Requirements

Any modern computer with a web browser.